Dale Roth and Michele Ramberg established Roth and Ramberg Photography in 1993. Since then, they have amassed an impressive roster of clients, specializing in portraits of people in their own environments. Their commercial clients include Bayer, BCIT, Bechtel, Bell, Calgary Zoo, Dupont, Enbridge, and Honda. In 2017, Roth and Ramberg were honoured by the Applied Arts Awards, in the Complete Calendar, Sports, and Portrait Photography categories.